Internal Reference
UTM Naming Convention
CompuSport's standard for tracking campaign traffic in GA4. Follow these rules on every link you share.
URL Structure
https://compusport.org/[page]?utm_source=[source]&utm_medium=[medium]&utm_campaign=[campaign]&utm_content=[content]&utm_term=[term]
Rules
All lowercase — use facebook, not Facebook
Hyphens for spaces — science-of-speed, not science of speed
No special characters — no &, %, or #
utm_term is optional — use only for paid search keywords
Parameters
utm_sourceWhere the traffic comes from| Label | Value to use |
|---|---|
facebook | |
instagram | |
linkedin | |
| YouTube | youtube |
| Email newsletter | email |
| Google Ads | google |
| Bing Ads | bing |
| Beyond the Blocks podcast | beyond-the-blocks |
| Partner / referral site | [partner-domain] e.g. usatf.org |
utm_mediumThe channel type| Label | Value to use |
|---|---|
| Organic social post | social |
| Paid social ad | paid-social |
| Email campaign | email |
| Paid search | cpc |
| Podcast show notes / link | podcast |
| Banner / display ad | display |
| Affiliate / partner link | referral |
| QR code | qr |
utm_campaignThe initiative or goal| Label | Value to use |
|---|---|
| Science of Speed book | science-of-speed-book |
| Sprint biomechanics service | sprint-biomechanics |
| Injury prevention service | injury-prevention |
| High-speed video analysis | high-speed-video |
| Team sports service | team-sports |
| Dr. Amber Murphy speaking | dr-murphy-speaking |
| General brand awareness | brand-awareness |
| Newsletter signup | newsletter-signup |
| Seasonal / event (add year) | usatf-nationals-2026 |
utm_contentDifferentiates creatives within a campaign| Label | Value to use |
|---|---|
| Hero video variant | hero-video |
| Carousel ad | carousel-1 |
| Static image variant A | static-image-a |
| Buy now CTA | cta-buy-now |
| Learn more CTA | cta-learn-more |
| Contact us CTA | cta-contact-us |
| Email header banner | header-banner |
| Email footer link | footer-link |
| Blog post link | blog-what-is-biomechanics |
Example URLs
Instagram post promoting the book
https://compusport.org/science-of-speed?utm_source=instagram&utm_medium=social&utm_campaign=science-of-speed-book&utm_content=static-image-aEmail newsletter — contact CTA
https://compusport.org/?utm_source=email&utm_medium=email&utm_campaign=brand-awareness&utm_content=footer-linkPodcast episode show notes
https://compusport.org/dr-amber-murphy?utm_source=beyond-the-blocks&utm_medium=podcast&utm_campaign=dr-murphy-speaking&utm_content=episode-show-notesGoogle Ads — injury prevention
https://compusport.org/injury-prevention?utm_source=google&utm_medium=cpc&utm_campaign=injury-prevention&utm_term=sports+injury+preventionBuild UTM links fast
Use Google's Campaign URL Builder with the values above as your reference. All tagged URLs flow into GA4 under Acquisition → Traffic acquisition, grouped by source, medium, and campaign automatically.
Open URL Builder →